Augmented reality is the most trending digital transformation solution. It’s the technology that is taking the user experience to a new level. Augmented reality app development can add digital elements to the real world through a smartphone or special glasses. Let’s understand from a user’s perspective. Imagine you’re sitting in your living room and exploring some new furniture for your home. AR can allow you to visualize how that furniture piece would look in your living room by simply clicking on a button.
Many augmented reality app development companies are busy creating new use cases of AR while some very successful players in the market are mastering the existing use cases. No industry is untouched by the benefits. As more and more businesses are adding AR into their tech stack, understanding its impact across different domains becomes paramount,
This post will discuss the best use cases of augmented reality with some real-life examples.
Retail and E-commerce
Retailers are choosing technology to transform their business to meet the rising expectations of customers. Quick commerce and e-commerce are not alien words for the customers. R is just adding the right flavor to this digital transformation. It allows customers to visualize what they are purchasing before making a purchase.
IKEA is a perfect example of AR revolutionizing the retail experience. Now their customers can visualize furniture in their home through their AR tool. Users can browse items, see how it’d look in their home, and purchase with 100% satisfaction.
Education and Training
The education sector has been in forever need of technological advancement. The COVID era gave a boost to this drive through online teaching and AR has recently made it even better. Medical students can now use AR to study human anatomy in 3D. It has made such complex subjects easier to understand through immersive learning experiences.
Healthcare
The healthcare sector has witnessed massive digital transformation in recent years. With technology intervening the imaging and surgical factions, medical facilities have enhanced and saved more lives. Many healthcare businesses use AR to locate veins for IV insertions by projecting over the skin to increase accuracy and reduce patient discomfort.
Gaming and Entertainment
Gaming apps have been accepted by the users with unbelievable craze. Many OTT apps have taken the entertainment industry by storm. For example, Pokémon Go is a famous mobile game that overlays virtual Pokémon characters onto real-world environments. It encourages players to interact with the game in a physical space.
Navigation and Mapping
Travelling isn’t the same after the rising adoption of Google Maps. Google maps use real-time AR directions by overlaying navigation instructions onto the user’s surroundings through their smartphone camera.
Marketing and Advertising
To catch the public’s eye has gone crazy with marketers adopting AR to take customer engagement and experience to another level. Pepsi created an AR experience at the bus shelters where 3D scenes were created to entice the passersby and gather all eyes for their brand.
Maintenance and Repair
Assembly process hasn’t been the same after AR helping technicians with step-by-step instructions to overlay aircraft parts to improve efficiency and accuracy during maintenance and related processes.
Architecture and Construction
Nowadays, construction workers can visualize building plans and structural details to attain more precision and collaboration during construction projects. AR helmets have empowered them to complete their work timely and more efficiently.
Automative Industry
Car maintenance has become a smart affair after AR has started to help car owners to understand and maintain their vehicles by overlaying instructions and information directly onto the car’s components.
Tourism and Travel
Imagine planning a trip to Barcelona and being able to visualize various points of interest, restaurants, and shops through multimedia excellence. AR has revolutionized the travel industry by making travelers’ experience immersive.
In a Nutshell
AR has diverse applications and can be used to transform different industries. AR app development has gained massive popularity for the same reason. As a leading augmented reality app development company, Clavax has the expertise and experience of crafting highly immersive apps that can truly take user experience to another level.
